Welcome to Frui

We’re a creative bunch, passionate about food, wine, art, ideas, likeminded friends and authentic travel experiences. Since 2008, we’ve been offering sociable, sophisticated and unsurpassed creative learning holidays and courses that take you right to the heart and soul of a destination.

Our international team of tutors are always there to encourage and support you along the way. They steer clear of technical jargon and focus on helping you to be more creative. And they’re not just there to teach, they with you 24/7, always on hand to top up your glass and help you with your bags.

Here at Frui we don’t do big, impersonal group tours. We couldn’t think of anything worse. When you book on one of our holidays you’ll join an intimate group of between 8 - 12 likeminded guys and girls who enjoy being creative, learning new things, eating, drinking and generally letting their hair down.

Here are a few more things about Frui:

Outstanding value holidays with no pesky single supplement

We don’t think it’s fair that those who like travelling on their own should pay extra to enjoy the privacy and comfort of their own ensuite room. This is why we never charge a single supplement on any of our holidays. In fact, we’re delighted to tell you that our guests consistently give us five out of five for value for money. But most rewarding of all is that so many choose to book with us again!

We’re nothing without our team

Our tutors wear many hats and look good in them all! Acclaimed practitioners in their own creative fields, they’re also your hosts, butlers, interpreters, cultural attachés and sommeliers. They’re your people in the know. Wonderfully eclectic: as well as being established painters, photographers, chefs and writers, alter egos include archaeologists, astronomers, surgeons, musicians and DJs. They’re fun—the kind of fun you want to sit next to at dinner. They’re spontaneous, passionate and massively well informed about their subject areas. They also know every café, restaurant, bar and secret truffle spot in the local area. Meet some of the team here.

Local food is always the best

Long dinners with lots of courses and big glasses of wine are a daily ritual with Frui. It’s something you’ll just have to get used to! We could wax lyrical about world-class chefs, vintage wines and Michelin Stars, but that would miss the point. The best food is always local. We find the very best a region has to offer and celebrate it. And by celebrate we mean savour the flavours, learn the recipes, meet the farmers, the truffle hunters, the vintners and the honey makers. As for wine, well you won’t find it back home. We sniff out the very best locally grown wines a region has to offer and bring them right to your table, hilltop refugio or Bedouin tent, or wherever else we might be eating that night.

We’re proud of our holidays and courses and we look forward to meeting you on one of them soon!

James
Frui's Founder